Translated from the Spanish subtitles shown on screen. Speaker labels are inferred from the question-and-answer structure; where the recording starts mid-sentence, the transcript does too.
Diana: …the day to day. Generally I go every three months, and the truth is, that experience — I say, well, I have been living away for a while now, but coffee calls you back.
Interviewer: Yes, that attachment to coffee is very strong. You always come back to help bring that coffee in.
Interviewer: How has it gone, winning people over with these high-quality coffees?
Diana: Well, a lot of brands have appeared, because we are all in the same place. But the knowledge you pick up from everybody already working in this field… Right now I am taking barista courses, and they tell you about it and you can pass it on to other people — talk to them about a good coffee, explain it, educate them. So it is a transition that has taken time.
Diana: I think that in other countries they are waiting for our coffee.
Interviewer: Yes, it is good that you are looking for those markets abroad, because they have good Colombian coffee there.
[On screen: GERMANY · SPAIN · JAPAN]
Interviewer: How has it gone? Which markets have you won over?
Diana: Word of mouth and social media. We also have two businesses in Comuna 13. The brand has become well known, so it is about making the most of that advantage.
Diana: And we offer 250-gram presentations, 340-gram, 500-gram and 2,500-gram. You can find it as whole bean and as medium grind — a high-quality coffee, LaVerde, ground coffee.
Interviewer: What message and invitation do you have, Ms. Diana, so that people keep drinking high-quality coffees? And above all, it is good that you are winning over foreign markets.